by admin | Aug 28, 2023 | All Blogs
Trying to maximize every marketing dollar spent? Then, knowing what’s truly driving customers to purchase from you is critical to success. Metrics like number of visits and purchases, total revenue, and return on ad spend (ROAS)—the stuff of yesteryear’s... 
by admin | Jun 5, 2023 | All Blogs
If you’re like most early-stage ecommerce companies, you’re using Google Analytics or similar basic tools for attribution. These tools allow growing brands to understand site traffic and begin to map out where their customers are coming from. But these website traffic... 
by admin | May 16, 2023 | All Blogs
As a marketer, you should be using every reliable tool within your reach as you strive to maximize the effectiveness of your marketing campaigns. Many software and marketing tools purport to give you all the information you need when it comes to mapping the customer... 
by admin | Apr 26, 2023 | All Blogs
Ecommerce companies have many options at their disposal to understand who’s visiting their site, how marketing is performing, and how to recalibrate it to drive traffic and conversions. Many brands will start by looking at Google Analytics. Others may use data from ad... 
by admin | Apr 18, 2023 | All Blogs
When you’re picking an ecommerce marketing attribution platform, you want to work with a company that understands not just ecommerce but your site’s unique marketing challenges. Our founders have seen the progression of the ecommerce industry and have lived through...