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Attribution Models Compared

Attribution Models Compared

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust the ones that aren’t, and highlight where there are opportunities to increase the return on marketing investments....
Which Attribution Model Should I Use?

Which Attribution Model Should I Use?

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious world of attribution models. Various attribution models have been created to help marketers decide which channels (e.g.,...
10 Must-Have Metrics for Optimizing ECommerce Campaigns

10 Must-Have Metrics for Optimizing ECommerce Campaigns

Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better...
Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...