by admin | Jan 20, 2023 | All Blogs
The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust the ones that aren’t, and highlight where there are opportunities to increase the return on marketing investments.... 
by admin | Dec 6, 2022 | All Blogs
Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious world of attribution models. Various attribution models have been created to help marketers decide which channels (e.g.,... 
by admin | Nov 4, 2021 | All Blogs
Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better... 
by admin | Sep 28, 2021 | All Blogs
Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and... 
by admin | Apr 30, 2021 | All Blogs
With over a decade of industry experience, Progressive Automations are experts in the design, manufacturing and distribution of electric linear actuators and motion control products (such as table lifts) worldwide. They work with various industries, from automation...