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Optimize Your Shopify Store for Marketing Success

Optimize Your Shopify Store for Marketing Success

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success of your marketing campaigns? Or questioned how any site deficiencies could negatively impact your marketing and revenue...
Newcomer’s Guide to Google Shopping

Newcomer’s Guide to Google Shopping

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their products on Google. Over the years these have evolved, some changing names or context along the way. If it’s not already...
Google’s Free Product Listings

Google’s Free Product Listings

Google’s Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in late 2020, it made Google the deepest source and most immersive shopping experience for consumers by providing...
Buy on Google

Buy on Google

Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through various incarnations as it evolved into Shopping Actions in 2018. In July, 2020 Google announced sweeping changes, and...