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Acuva Achieves 500% ROAS for Google Ads

Acuva Achieves 500% ROAS for Google Ads

  Acuva designs and manufactures UV-LED disinfection systems for water, air and surface applications. The company’s 2-step water treatment systems are integrated with their patented UV-LED IntenseBeam™ technology which eliminates up to 99.9999% of bacteria,...
Engage an E-Commerce Marketing Partner or Do It In-House?

Engage an E-Commerce Marketing Partner or Do It In-House?

A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your goals. Or each increase in marketing spend is met with diminishing returns. You feel the time is right for some help,...
Optimize Your Shopify Store for Marketing Success

Optimize Your Shopify Store for Marketing Success

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success of your marketing campaigns? Or questioned how any site deficiencies could negatively impact your marketing and revenue...
Newcomer’s Guide to Google Shopping

Newcomer’s Guide to Google Shopping

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their products on Google. Over the years these have evolved, some changing names or context along the way. If it’s not already...
Google’s Free Product Listings

Google’s Free Product Listings

Google’s Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in late 2020, it made Google the deepest source and most immersive shopping experience for consumers by providing...