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Attribution Models Compared

Attribution Models Compared

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust...

Which Attribution Model Should I Use?

Which Attribution Model Should I Use?

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious...

Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns...

Google’s Free Product Listings

Google’s Free Product Listings

Google's Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in...

Buy on Google

Buy on Google

Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through...

Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is a Google marketing platform (also referred to as destinations) that you’ll be familiar with from their increasing appearance...