A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your...

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success...

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their...

First, let’s look at the key differences between the shopping platforms or destinations that Google offers to online vendors (although we show...

Google's Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in...

Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through...

Google Shopping Ads is a Google marketing platform (also referred to as destinations) that you’ll be familiar with from their increasing appearance...