Frequently Asked Questions
What is marketing attribution and why is it important?
What are the types of marketing attribution models Dimensions supports?
- Dimensions Machine Learning Attribution Model
- Linear Non-Direct
- Last Non-Direct Touch
- Comparative (compare any two models)
The type of business you have and the uniqueness of your funnel will dictate which attribution models benefit your business the most. AdAmplify’s marketing attribution software allows you to use all these attribution modeling tools to see which are most effective for your business. With the right attribution platform at your side, you can find the dimensions of attribution models that work best for you.
Why is attribution so important in digital marketing?
What is marketing attribution software?
What are the benefits of using marketing attribution software?
Marketing attribution software allows marketers to understand which channels, campaign landing pages, and ads have the largest impact on conversions and revenue. Furthermore, with marketing attribution software marketers can track the impact of every interaction a user partakes in. Statistical analysis of users and their behavior allows for marketers to optimize the paths that users take in order to ensure higher conversion rates, and in turn, a higher Return on Ad Spend (ROAS). Marketing attribution software also helps marketers understand which campaigns are working, and which aren’t. Armed with this information, the marketer can focus more resources on the best performers, eliminate the weakest ones, or optimize those that are underperforming. Book a free demo with us today to see how we can help your business.
Is Attribution Software easy to use?
Marketing attribution software tries to summarize and organize data and key metrics in ways that make it easy-to-use and less confusing than many analytics platforms. Of course, not every product is successful in this regard. Dimensions achieves this by, in addition to its detailed attribution reports, presenting key trends, performance summaries, customer journey maps, and its machine learning based projections and predictions in graphical formats that make it easier for marketers to understand what’s happening and what next steps will bring improved results. Our clients tell us it’s the easiest and best Shopify marketing app for optimizing their marketing dollars.
What is Machine Learning and how does it make marketers more successful?
Machine Learning as its name suggests lets a custom software application running on a computer process what, by the nature of marketing attribution, is an overwhelming amount of data and quickly recognize and draw inferences from the patterns in historical data. So, it’s ideal for analyzing past attribution data and by recognizing patterns building models that predict future outcomes. Dimensions uses this to automatically develop a Machine Learning attribution model that is “customized” to each store’s past user behaviors, so is much more accurate than general models in use today. Dimensions also uses its machine learning technology to identify past trends and based on these predict future outcomes (e.g., future initial and repeat revenue projections for new users coming to the site from a specific channel). Book a free demo with us today to see how our machine learning technology can improve the effectiveness of your marketing initiatives.
Is marketing attribution software only for large companies?
No, if you are spending money on paid initiatives, marketing attribution software will help you ensure limited budgets are being spent on channels and campaigns that are performing for you. Dimensions has full-featured monthly plans that start at $99 for smaller businesses, a small amount to pay for having the data and guidance needed to maximize every dollar you’re spending, and having true visibility into what is really working, and what isn’t.
Why Choose Dimensions for Your Marketing Attribution Software Needs?
- a custom ML attribution model generated for your site based on your users’ purchase behavior.
- probability of purchase calculated for visitors from each channel you’re using.
- initial and recurring revenue projections generated for potential visitors coming to your site.
- configurable look-back attribution windows for a consistent comparative view of your campaigns.
- popular rules-based single and multi-touch attribution models supported.