Frequently Asked Questions

What is marketing attribution and why is it important?
Marketing attribution is the process of understanding how your customer came to know your product or service and their path to conversion. Having this knowledge is essential for determining which marketing channels are worth investing in, and which are wasting your marketing dollars. Marketing attribution models make complex decisions easier with comprehensive data that gives you a full picture of your marketing channels, campaigns and ads.
What are the types of marketing attribution models Dimensions supports?
These are the marketing attribution models we support:

  • Dimensions Machine Learning Attribution Model
  • Linear
  • Linear Non-Direct
  • First-Touch
  • Last-Touch
  • Last Non-Direct Touch
  • Comparative (compare any two models)

The type of business you have and the uniqueness of your funnel will dictate which attribution models benefit your business the most. AdAmplify’s marketing attribution software allows you to use all these attribution modeling tools to see which are most effective for your business. With the right attribution platform at your side, you can find the dimensions of attribution models that work best for you.

Why is attribution so important in digital marketing?
For digital marketers, the typical end goal is increasing brand awareness and driving sales through conversions. A proper understanding of attribution models, and finding the right one for your business, allows you to measure and optimize the touchpoints that convert visitors to customers. Once you have a comprehensive understanding of purchase driving touchpoints, you can maximize your marketing efforts by increasing ROI for these avenues. For digital marketers, expanding your business and increasing sales is achieved quickest through a complete understanding of attribution, which is why it is so important for successful businesses. Using machine learning to give you deeper insights into past, present and future performance means that Dimensions Attribution could be the best Shopify marketing attribution app in your toolkit.
What is marketing attribution software?
Marketing attribution software in its simplest definition is software that allows digital marketers to have a complete understanding of which channels, campaigns, ads, and landing pages have the greatest success in converting users. Marketing attribution software has different tools for compiling this data, such as user journey mapping tools, marketing touchpoint tools, and all-in-one shopping feeds for easy optimization. All of these marketing attribution tools work in tandem with one another to give the most relevant information on how to improve your ROAS/ROI through quantitative user data.
What are the benefits of using marketing attribution software?

Marketing attribution software allows marketers to understand which channels, campaign landing pages, and ads have the largest impact on conversions and revenue. Furthermore, with marketing attribution software marketers can track the impact of every interaction a user partakes in. Statistical analysis of users and their behavior allows for marketers to optimize the paths that users take in order to ensure higher conversion rates, and in turn, a higher Return on Ad Spend (ROAS). Marketing attribution software also helps marketers understand which campaigns are working, and which aren’t. Armed with this information, the marketer can focus more resources on the best performers, eliminate the weakest ones, or optimize those that are underperforming. Book a free demo with us today to see how we can help your business.

Is Attribution Software easy to use?

Marketing attribution software tries to summarize and organize data and key metrics in ways that make it easy-to-use and less confusing than many analytics platforms. Of course, not every product is successful in this regard. Dimensions achieves this by, in addition to its detailed attribution reports, presenting key trends, performance summaries, customer journey maps, and its machine learning based projections and predictions in graphical formats that make it easier for marketers to understand what’s happening and what next steps will bring improved results. Our clients tell us it’s the easiest and best Shopify marketing app for optimizing their marketing dollars.

What is Machine Learning and how does it make marketers more successful?

Machine Learning as its name suggests lets a custom software application running on a computer process what, by the nature of marketing attribution, is an overwhelming amount of data and quickly recognize and draw inferences from the patterns in historical data. So, it’s ideal for analyzing past attribution data and by recognizing patterns building models that predict future outcomes. Dimensions uses this to automatically develop a Machine Learning attribution model that is “customized” to each store’s past user behaviors, so is much more accurate than general models in use today. Dimensions also uses its machine learning technology to identify past trends and based on these predict future outcomes (e.g., future initial and repeat revenue projections for new users coming to the site from a specific channel).  Book a free demo with us today to see how our machine learning technology can improve the effectiveness of your marketing initiatives.

Is marketing attribution software only for large companies?

No, if you are spending money on paid initiatives, marketing attribution software will help you ensure limited budgets are being spent on channels and campaigns that are performing for you. Dimensions has full-featured monthly plans that start at $99 for smaller businesses, a small amount to pay for having the data and guidance needed to maximize every dollar you’re spending, and having true visibility into what is really working, and what isn’t.

Why Choose Dimensions for Your Marketing Attribution Software Needs?
  • a custom ML attribution model generated for your site based on your users’ purchase behavior.
  • probability of purchase calculated for visitors from each channel you’re using.
  • initial and recurring revenue projections generated for potential visitors coming to your site.
  • configurable look-back attribution windows for a consistent comparative view of your campaigns.
  • popular rules-based single and multi-touch attribution models supported.