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What Google Ad Platforms Should You Use
First, let’s look at the key differences between the primary shopping platforms or destinations that Google offers to online vendors (although we...
Google Shopping Ads
Google Shopping Ads is a Google marketing platform (also referred to by Google as destinations) that you’ll be familiar with from their increasing...
Newcomer’s Guide to Google Shopping
Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their...
Surfaces across Google
Surfaces across Google was launched in the US in 2019 as a free destination that would make Google the deepest source and most immersive shopping...
Optimizing Results for Google Actions
In our previous post, we talked about “setting the table for Google Actions” – the prerequisites you need to meet to position your products to be...
Setting the Table for Success
Google Actions is a performance-based, cost-per-sale platform. There are no listing fees, so it costs you nothing until a consumer purchases one or...