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Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is a Google marketing platform (also referred to by Google as destinations) that you’ll be familiar with from their increasing...

Surfaces across Google

Surfaces across Google

Surfaces across Google was launched in the US in 2019 as a free destination that would make Google the deepest source and most immersive shopping...

Optimizing Results for Google Actions

Optimizing Results for Google Actions

In our previous post, we talked about “setting the table for Google Actions”  – the prerequisites you need to meet to position your products to be...

Setting the Table for Success

Setting the Table for Success

Google Actions is a performance-based, cost-per-sale platform. There are no listing fees, so it costs you nothing until a consumer purchases one or...