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10 Must-Have Metrics for Optimizing ECommerce Campaigns

10 Must-Have Metrics for Optimizing ECommerce Campaigns

Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better...

Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...

Acuva Achieves 500% ROAS for Google Ads

Acuva Achieves 500% ROAS for Google Ads

  Acuva designs and manufactures UV-LED disinfection systems for water, air and surface applications. The company’s 2-step water treatment systems are integrated with their patented UV-LED IntenseBeam™ technology which eliminates up to 99.9999% of bacteria,...

Engage an E-Commerce Marketing Partner or Do It In-House?

Engage an E-Commerce Marketing Partner or Do It In-House?

A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your goals. Or each increase in marketing spend is met with diminishing returns. You feel the time is right for some help,...

Optimize Your Shopify Store for Marketing Success

Optimize Your Shopify Store for Marketing Success

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success of your marketing campaigns? Or questioned how any site deficiencies could negatively impact your marketing and revenue...

Newcomer’s Guide to Google Shopping

Newcomer’s Guide to Google Shopping

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their products on Google. Over the years these have evolved, some changing names or context along the way. If it’s not already...

What Google Ad Platforms Should You Use

What Google Ad Platforms Should You Use

First, let’s look at the key differences between the shopping platforms or destinations that Google offers to online vendors (although we show Google Text Search Ads for comparative purposes, this blog focuses on the three platforms designed for e-commerce vendors)....

Google’s Free Product Listings

Google’s Free Product Listings

Google's Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in late 2020, it made Google the deepest source and most immersive shopping experience for consumers by providing the...

Buy on Google

Buy on Google

Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through various incarnations as it evolved into Shopping Actions in 2018. In July, 2020 Google announced sweeping changes, and...

Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is a Google marketing platform (also referred to as destinations) that you’ll be familiar with from their increasing appearance at the top of search engine results pages (SERPs). In certain respects, Shopping Ads share some common features with its...