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Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better...

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...

With over a decade of industry experience, Progressive Automations are experts in the design, manufacturing and distribution of electric linear actuators and motion control products (such as table lifts) worldwide. They work with various industries, from automation...

  Acuva designs and manufactures UV-LED disinfection systems for water, air and surface applications. The company’s 2-step water treatment systems are integrated with their patented UV-LED IntenseBeam™ technology which eliminates up to 99.9999% of bacteria,...

A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your goals. Or each increase in marketing spend is met with diminishing returns. You feel the time is right for some help,...

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success of your marketing campaigns? Or questioned how any site deficiencies could negatively impact your marketing and revenue...

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their products on Google. Over the years these have evolved, some changing names or context along the way. If it’s not already...

First, let’s look at the key differences between the shopping platforms or destinations that Google offers to online vendors (although we show Google Text Search Ads for comparative purposes, this blog focuses on the three platforms designed for e-commerce vendors)....

Google's Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in late 2020, it made Google the deepest source and most immersive shopping experience for consumers by providing the...

Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through various incarnations as it evolved into Shopping Actions in 2018. In July, 2020 Google announced sweeping changes, and...

Google Shopping Ads is a Google marketing platform (also referred to as destinations) that you’ll be familiar with from their increasing appearance at the top of search engine results pages (SERPs). In certain respects, Shopping Ads share some common features with its...