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Attribution Models Compared

Attribution Models Compared

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust...

Which Attribution Model Should I Use?

Which Attribution Model Should I Use?

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious...

Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns...

Google Shopping Ads

Google Shopping Ads

Google Shopping Ads is a Google paid marketing platform that you’ll be familiar with from their appearance at the top of search engine results pages...