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5 Ways Ecommerce Stores Can Scale and Stay Nimble with Marketing Attribution
The challenges ecommerce companies face evolve as they scale. Your challenges will evolve from the time you’re at $100,000 in annual revenue to $1...

The Essential Attribution Models for Online Marketers
In an earlier blog Which Attribution Model Should I Use, we gave an overview of the more popular single-touch and multi-touch marketing attribution...

Attribution Models Compared
The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust...

Which Attribution Model Should I Use?
Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious...

10 Must-Have Metrics for Optimizing ECommerce Campaigns
Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a...

Dimensions Attribution Available Now
Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns...

Progressive Automations Sees 632% Lift on Google Ads Performance with AdAmplify
With over a decade of industry experience, Progressive Automations are experts in the design, manufacturing and distribution of electric linear...

Acuva Achieves 500% ROAS for Google Ads
Acuva designs and manufactures UV-LED disinfection systems for water, air and surface applications. The company’s 2-step water treatment...

Engage an E-Commerce Marketing Partner or Do It In-House?
A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your...

Optimize Your Shopify Store for Marketing Success
Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success...

Newcomer’s Guide to Google Shopping
Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their...

What Google Ad Platforms Should You Use
First, let’s look at the key differences between the shopping platforms or destinations that Google offers to online vendors (although we show...

Google’s Free Product Listings
Google's Free Product Listings was launched in 2019 as a free destination under the name of Surfaces across Google. Renamed Free Product Listings in...

Buy on Google
Formerly Shopping Actions Buy on Google has a heritage that goes back to Froogle, a price comparison site Google launched in 2002. It’s gone through...

Google Shopping Ads
Google Shopping Ads is a Google marketing platform (also referred to as destinations) that you’ll be familiar with from their increasing appearance...