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The Essential Attribution Models for Online Marketers

The Essential Attribution Models for Online Marketers

In an earlier blog Which Attribution Model Should I Use, we gave an overview of the more popular single-touch and multi-touch marketing attribution models. In this blog, we discuss about three common attribution models, and look at the pros and cons of each one. Based...

Attribution Models Compared

Attribution Models Compared

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust the ones that aren’t, and highlight where there are opportunities to increase the return on marketing investments....

Which Attribution Model Should I Use?

Which Attribution Model Should I Use?

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious world of attribution models. Various attribution models have been created to help marketers decide which channels (e.g.,...

10 Must-Have Metrics for Optimizing ECommerce Campaigns

10 Must-Have Metrics for Optimizing ECommerce Campaigns

Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better...

Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...

Acuva Achieves 500% ROAS for Google Ads

Acuva Achieves 500% ROAS for Google Ads

  Acuva designs and manufactures UV-LED disinfection systems for water, air and surface applications. The company’s 2-step water treatment systems are integrated with their patented UV-LED IntenseBeam™ technology which eliminates up to 99.9999% of bacteria,...

Engage an E-Commerce Marketing Partner or Do It In-House?

Engage an E-Commerce Marketing Partner or Do It In-House?

A Framework for Making this Critical Decision You’re at a stage where your revenue has plateaued. Or your return on your ad spend has not met your goals. Or each increase in marketing spend is met with diminishing returns. You feel the time is right for some help,...

Optimize Your Shopify Store for Marketing Success

Optimize Your Shopify Store for Marketing Success

Website Issues Can Cripple Your Marketing Results Have you ever thought about how the strengths of your online store are going to drive the success of your marketing campaigns? Or questioned how any site deficiencies could negatively impact your marketing and revenue...

Newcomer’s Guide to Google Shopping

Newcomer’s Guide to Google Shopping

Google offers a number of platforms (or destinations, as they also call them) specifically designed for e-commerce merchants to promote their products on Google. Over the years these have evolved, some changing names or context along the way. If it’s not already...

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