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Probability of Purchase: The Measurement Attribution Tools Miss

Probability of Purchase: The Measurement Attribution Tools Miss

As a marketer, you should be using every reliable tool within your reach as you strive to maximize the effectiveness of your marketing campaigns. Many software and marketing tools purport to give you all the information you need when it comes to mapping the customer...

For Marketing Attribution Don’t Rely on Google or Facebook

For Marketing Attribution Don’t Rely on Google or Facebook

Ecommerce companies have many options at their disposal to understand who’s visiting their site, how marketing is performing, and how to recalibrate it to drive traffic and conversions. Many brands will start by looking at Google Analytics. Others may use data from ad...

The Essential Attribution Models for Online Marketers

The Essential Attribution Models for Online Marketers

In an earlier blog Which Attribution Model Should I Use, we gave an overview of the more popular single-touch and multi-touch marketing attribution models. In this blog, we discuss about three common attribution models, and look at the pros and cons of each one. Based...

Attribution Models Compared

Attribution Models Compared

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust the ones that aren’t, and highlight where there are opportunities to increase the return on marketing investments....

Which Attribution Model Should I Use?

Which Attribution Model Should I Use?

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious world of attribution models. Various attribution models have been created to help marketers decide which channels (e.g.,...

10 Must-Have Metrics for Optimizing ECommerce Campaigns

10 Must-Have Metrics for Optimizing ECommerce Campaigns

Top-performing ecommerce brands have shown that running marketing campaigns without the tools in place to gather and analyze the right data is not a winning strategy. But many of us are using tools that don’t provide the critical metrics we need to make better...

Dimensions Attribution Available Now

Dimensions Attribution Available Now

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...

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