Trying to maximize every marketing dollar spent? Then, knowing what's truly driving customers to purchase from you is critical to success. Metrics like number of visits and purchases, total revenue, and return on ad spend (ROAS)—the stuff of yesteryear’s conventional...

If you’re like most early-stage ecommerce companies, you’re using Google Analytics or similar basic tools for attribution. These tools allow growing brands to understand site traffic and begin to map out where their customers are coming from. But these website traffic...

As a marketer, you should be using every reliable tool within your reach as you strive to maximize the effectiveness of your marketing campaigns. Many software and marketing tools purport to give you all the information you need when it comes to mapping the customer...

Ecommerce companies have many options at their disposal to understand who’s visiting their site, how marketing is performing, and how to recalibrate it to drive traffic and conversions. Many brands will start by looking at Google Analytics. Others may use data from ad...

When you’re picking an ecommerce marketing attribution platform, you want to work with a company that understands not just ecommerce but your site’s unique marketing challenges. Our founders have seen the progression of the ecommerce industry and have lived through...

The challenges ecommerce companies face evolve as they scale. Your challenges will evolve from the time you’re at $100,000 in annual revenue to $1 million and then again on the path to $10 million. What’s more, not only will those challenges naturally evolve along...

In an earlier blog Which Attribution Model Should I Use, we gave an overview of the more popular single-touch and multi-touch marketing attribution models. In this blog, we discuss about three common attribution models, and look at the pros and cons of each one. Based...

The goal of a marketing attribution platform is to enhance the ability of marketers to optimize the channels and campaigns that are working, adjust the ones that aren’t, and highlight where there are opportunities to increase the return on marketing investments....

Once you start diving into trying to understand how well your marketing channels and campaigns are working, you quickly stumble into the mysterious world of attribution models. Various attribution models have been created to help marketers decide which channels (e.g.,...

Do you have tools in place to get a full picture of the multi-channel journey your customer may take to make a purchase? To tell what campaigns brought customers who made not only a first purchase but also second and subsequent ones? We had these same questions and...